The tour officially kicked off during the 2009 Toys in the Sun Run with featured guests the Motor Maids, Leslie Kay of Leslie Kay's Insurance and Jeffrey Phipps of Jeffrey Phipps Custom Saddles.
The Chicks Rule & Boys Drool Tour is a traveling display of what is available for the modern-day female riders, from clothing and parts to motorcycles. The tour will feature Athena "Chickie" Ransom and her hand-crafted custom motorcycles as well as featured special guest appearances by an array of other amazing women in the motorcycle industry.
However, the tour also gives men an opportunity to see "the other side" of a culture commonly associated with males. “Validating the concept that women riders are more than just a "chick on the back" within the motorcycle industry, the tour also provides a forum for ladies to express her likes and dislikes in a setting that is not full of skulls, iron crosses and spikes,” a company statement reads.
The tour will include 12 national event stops throughout 2010 including the Heavy Hitters, Daytona Bike Week, New Orleans Bike Week, Sturgis Rally, and will come to an end at the 2010 South Florida Bikers Bash and Toys in the Sun Run.