Chevrolet does the same and the latest announcement in the long line of similar ones is that the Equinox has been named Urban Truck of the Year by On Wheels Media. The award will be handed to the Equinox at the 2010 North American International Auto Show (NAIAS).
"The Urban Vehicle of the Year resonates with the majority of new car buyers who live in urban and suburban areas, who drive on crowded road conditions. The vehicles chosen are cost and fuel efficient, and have the performance and safety characteristics that are relevant to the consumers in Metropolitan areas," Randi Payton, On Wheels Media's president said.
“We are very proud to be recognized as the Urban Truck of the Year,” Jim Campbell, Chevrolet General Manager added. “Urban Truck of the Year panelists select their favorite vehicle based on factors such as safety, fuel efficiency, performance and affordability."
"Those are the same factors that our customers rate as key reasons they purchased an Equinox. In fact, the Equinox has been such as hit with customers that we added a third shift at CAMI assembly – and are still struggling to meet demand.”
The Urban Truck of the Year is chosen after it passes the scrutiny of 15 automotive journalists from several publications.