The whole design story of the 2010 Camaro is such a huge example of how unexpected history can be. The car’s design is one of the best reinterpretation of a classic American motoring icon the world has ever seen. So Lee was among the least probable automotive designers on earth to manage this project, as he was born and raised in Korea, and thus experienced virtually no american car culture. His first experience with a Camaro was at the age of 20.
Lee moved to the U.S. in 1995 and started studying transportation design at the ArtCenter in Pasadena. After completing his studies he started his career in Europe, collaborating with Porsche and Pininfarina. Later on he returned to the U.S. and begun his 10 year of service for GM. Before shaping the much praised 2010 Camaro, he worked on the Buick Velite and Stingray concepts.
In 2005 GM Design organized a company wide competition to determine the direction of the Camaro Brand. Lee lead a team called Studio X who was supposed to create a counter proposal for all the other corporate contenders. He developed a full size clay model out of sketches in just two months and won the competition after executives Bob Lutz and Ed Wellburn analized the team’s work.
We can’t thank Lee enough for the 2010 Camaro and we hope his talent will happily marry the german automaker’s design language. We can't wait to see the kids.
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