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2010 Bimota DB7R Diavolo Rosso Revealed

ArthaWorks Solutions of Long Beach, California, recently revealed their interpretation of Bimota’s DB7R bike. Dubbed DB7R Diavolo Rosso, it is the first bike with a load-bearing carbon-fibre frame and swing arm to be available to the general public, fitted with a GPS and a Ducati 1098 engine, only weighing 164 kg and producing a claimed 164 bhp.

According to Elias Corey, the company’s president, ArthaWorks Solutions will only make 10 bikes and each will cost $59,500 (£35,735). Buyers of this limited edition machine will also be offered the chance to experience Bimota's Private Client Program, invented and implemented by Corey, that allows them to witness the manufacturing process.

“We find out exactly what a customer wants from the bike and the buying experience, and then develop a program around that," Corey told America’s Motorcyclist Magazine.

"I present five to seven design proposals. We go over component choices and what kind of experience they want. Would they like the bike delivered to their home, or would they like to go to Italy for a day on the track, see the factory, have lunch with the founder of the company and stay in a 17th century castle? We build the entire program and custom-tailor it for them,”
he added.

"If they'd like, we sit down in a boardroom with an espresso or a glass of champagne and talk about what they like about Bimota. We had a customer who said he loved the bikes back when they were red and white but couldn't afford one. We delivered a DB7 that looks like it came straight out of the '80s."


 
 
 
 
 

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