After this entire year we have been the unwilling witnesses of what seemed to be the demise of the auto shows, things seemed to get back on track. The success of Europe's largest, the Frankfurt Auto Show, seemed to be an indicator that things are getting back on track.
Apparently, this is not true. It is however an indicator that carmakers are now more focused on attending larger events, that taking the stand at every single one of them. This shift in policy makes Italy's single show, in Bologna, gasping for air.
The Bologna Motor Show is scheduled to take place in between December 4 and 8. On September 22 however, the show was betrayed by one of the local manufacturers: Fiat. Once the road was clear, many (or most) followed.
“On October 2, the largest part of the foreign automakers that had previously said they would participate in the show canceled their participation,” Promotor International, the organizers of the event told Autonews.
This doesn't mean the show will not take place. it will but reduced both in size and in length; it was downsized from the initial nine-days length to only five. The show will debut with the Ferrari day, on December 5, while the rest of the event will be detailed by Promotor in mid-November (when we will also probably find out which carmakers will attend).
"Bologna is in the center of a so-called “Motor Valley” so that on the day after visiting the show the area offers many attractions to car enthusiasts, from sports car makers to museums, even test drives on a nearby race track, Imola," the organizers added,
Apparently, this is not true. It is however an indicator that carmakers are now more focused on attending larger events, that taking the stand at every single one of them. This shift in policy makes Italy's single show, in Bologna, gasping for air.
The Bologna Motor Show is scheduled to take place in between December 4 and 8. On September 22 however, the show was betrayed by one of the local manufacturers: Fiat. Once the road was clear, many (or most) followed.
“On October 2, the largest part of the foreign automakers that had previously said they would participate in the show canceled their participation,” Promotor International, the organizers of the event told Autonews.
This doesn't mean the show will not take place. it will but reduced both in size and in length; it was downsized from the initial nine-days length to only five. The show will debut with the Ferrari day, on December 5, while the rest of the event will be detailed by Promotor in mid-November (when we will also probably find out which carmakers will attend).
"Bologna is in the center of a so-called “Motor Valley” so that on the day after visiting the show the area offers many attractions to car enthusiasts, from sports car makers to museums, even test drives on a nearby race track, Imola," the organizers added,