200 Million Page Views for Redesigned Ferrari Website

While revealing its 2009 sales figures, Italian manufacturer Ferrari also took pride of last year’s Internet activities, which were dominated by the complete redesign and relaunch of the company website. The new site reportedly reached the record figure of 200 million page views in nine months.

All the new car launches and the major events were broadcast on the site, including the unveiling of the new Formula One single-seater, the F10, watched by over 3 million people. In January, the Japanese version of the site went live and a Chinese version will follow during the course of the year.

Japanese is the website’s third language, after English and Italian. This version was born from the carmaker’s wish of developing a direct relation with the Japanese public. This, however, is not just a translation, as a bespoke video has also been created to greet Japanese users.

The video introduces visitors to the site’s content and more importantly includes a welcome meeting in Japanese from Ferrari employees, Chairman Luca Di Montezemolo, CEO Amedeo Felisa and GES director Stefano Domenicali. One of the site’s other interesting features is a virtual tour of the entire company through footage and images.

As said, the supercar manufacturer also released financial details for 2009, posting a drop in sales of 5 percent, while its market share increased by 10 percent. Sixty percent of the total 6,250 vehicles sold worldwide were California models, while the new 458 Italia had no contribution to the carmaker's’ 2009 sales, as the car entered the market after the results were obtained.