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1968 Dodge Bengal Charger: The NFL-Inspired Muscle Car You Can't Have

Today's car market is flooded with special-edition models, but that's far from new. Automakers have been doing it for decades, and the muscle car era is proof that drivers have been looking to stand out since the 1960s.
1968 Dodge Bengal Charger 14 photos
Photo: Mecum Auctions
1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger1968 Dodge Bengal Charger
But just like in 2022, while some limited edition cars from that era were indeed special, others were plain-Jane models with just a few extras. The 1968 Dodge Bengal Charger is one of those cars, but its association with a now-iconic National Football League (NFL) team makes it stand out.

The Bengal Charger was born in 1968, when the muscle car had just gotten its first redesign since arriving in dealerships in 1966. Part of a B-body lineup revamp, the Charger became less upscale for 1968, but featured new coke bottle styling with notably more aggressive cues. The same year also saw the introduction of the high-performance R/T (Road/Track) package and the bumblebee stripes wrapped around the rear end.

Unlike most limited-edition muscle cars offered at the time, the Bengal Charger wasn't envisioned in a corporate office. The idea came from Tom Kneer, who ran a Dodge dealership in Cincinnati. The city had just been granted a franchise in the American Football League in 1967, and the newly-formed Cincinnati Bengals team was set to make its debut in 1968. Kneer wanted to celebrate that moment with a limited edition Dodge.

One of the most exciting cars for 1968, the Charger was an obvious choice for Kneer. The story goes that Kneer was friends with one of the team's owners and found out that the Bengals' primary colors would be orange and black. Chrysler Corporation wasn't offering orange paint on passenger cars in 1968, so Tom contacted the company to request a Charger finished in this hue.

1968 Dodge Bengal Charger
Photo: Mecum Auctions
Chrysler agreed, but told him for them to build any cars with a special color, he would have to order a minimum of 50 units. Kneer agreed and requested for the Chargers to be finished in an orange paint that Chrysler was using as a fleet color for trucks. He dubbed it Tiger Orange. For an even closer resemblance to the team's uniform, Kneer also requested that all cars be fitted with black vinyl tops. On top of that, Chrysler agreed to add black bumblebee stripes for free.

These added more to the car's unique character, as the stripes were usually reserved for R/T versions. And most of the Bengals were not R/Ts.

The muscle cars were also sold with chrome Bengal Charger badges on their front fenders, but these were made in Cincinnati and mounted on the cars when they arrived at Tom Kneer Dodge. The package also included unique floor mats with Bengal Charger lettering in orange, but there's no info on whether these were added by Dodge or the dealership.

On top of these special features, the Bengal Charger featured an assortment of optional extras. The list included a flip-top gas cap, bucket seats, factory A/C, and an AM/8-track player. However, there's no info to suggest that all cars were equipped the same. And it's likely they weren't, because they had different engines too.

1968 Dodge Bengal Charger
Photo: Mecum Auctions
Because he had a hard time selling the more expensive HEMI and 440-cubic-inch (7.2-liter) Chargers, Kneer ordered the majority of Bengal cars with the 318ci (5.2-liter) V8.

Some cars were equipped with the base 225ci (3.7-liter) inline-six, while a few left the factory with the 383ci (6.3-liter) V8. Of the 50 cars ordered, only 10 to 12 are believed to have been equipped with the R/T package.

Come 2022, and the 1968 Bengal Charger is still somewhat of a mystery. That's because most of them are nowhere to be found.

Mopar experts claim that only three are still known to exist and, needless to say, they rarely show up in public. And if you want to buy a Bengal Charger you need a ton of good luck to find one for sale or going under the hammer.

Apparently, one car was auctioned off for charity back in 2001 and resurfaced at Mecum Auctions' Kissimmee sale in early 2020. Even though it was estimated to fetch more than $280,000, the Charger changed hands for just $80,300.

1968 Dodge Bengal Charger
Photo: Mecum Auctions
So where are the other two Bengal Chargers known to exist? Well, it seems one was sold in 1997 and it hasn't been spotted since, while the other one is located in Michigan and had its original 440 V8 swapped out.

All told, the 1968 Dodge Bengal Charger is pretty much forbidden fruit. The kind that's rarer than Hemi-powered Chargers, regardless of the model year.

Was There a 1972 Bengal Charger?

The owner of a mysterious 1972 Charger we covered in March 2022 claims that Dodge built a second Bengal series for the 1972 model year. While his car is indeed painted orange and fitted with Bengal Charger badges on the front fenders, there's no proof that Kneer ordered a new batch in 1972. It's most likely an aftermarket conversion, and yet another mystery related to the extremely rare Cincinnati Bengals-inspired Charger.

Have you ever seen a 1968 Bengal Charger in the metal? If the answer is yet, drop me a line in the comments section below.
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About the author: Ciprian Florea
Ciprian Florea profile photo

Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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