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1937 Hudson Terraplane Almost Sells for Double the Price of Whatever New Truck

1937 Hudson Terraplane 14 photos
Photo: Bring a Trailer
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Some people, once they get their hands on a mid-five-digit pile of cash, go out and buy themselves one of these new, fancy trucks Ford or Chevy make. Others like to invest in something old and cool in the hopes they’ll make a profit in the not so distant future and brag a little in the meantime.
This week, a 1937 Hudson Terraplane pickup truck proved enticing enough for someone to pledge $54,000 for it. It’s not your average pre-war truck, but one that was with a single owner for a very long time and even won the industry’s recognition. How many new trucks can presently say that?

The Terraplane is a nameplate used by the long-dead Hudson Motor Car from 1932 to 1938. It was slapped on both cars and trucks, and it is presently one of the rarest ones on the market.

This particular pickup, made close to the end of production, spent a lot of its time in possession of a single owner - from the 1960s until 2011. It then entered a long restoration process spanning several years that ended with it looking like it does now. It is also what landed it the AACA First Junior and First Senior awards in 2018 and 2019, respectively.

The truck was kept pretty much original, with a blue and black exterior wrapped around a brown vinyl interior. The entire thing rests on 16-inch wheels, which turn under the power provided by a 212ci (3.5-liter) engine that back in its day was rated at 96 horsepower. They are all harnessed with the help of a three-speed manual transmission. There are 13,000 miles (20,900 km) shown on the odometer, but we’re told that it is not the actual mileage.

Despite the large sum offered for it, the truck did not meet its reserve this week on Bring a Trailer, so it probably won’t be long until it pops into the open once more.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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