In a bid to make its image a constant in the mind of the potential buyer, as well as in an attempt to tie its name to one of France's icons, Paris, Peugeot took the movie seriously and managed to secure several of its cars for parts in the movie.
The film, a romantic comedy, takes its main characters, played by Owen Wilson, Rachel McAdams, Marion Cotillard, Kathy Bates and Carla Bruni (yes, the French president's wife), through Paris in various Peugeot vehicles, the most visible of them all being a 1928 Peugeot Landaulet 184.
Peugeot managed to blend both its old and new vehicles into Allen's film. Alongside the Landaulet, the car enthusiast will also get to see a Type 177 Torpedo, a 1934 Peugeot 401, a Peugeot 404, the new 508 and even a 5008.
As for the movie, it shows how a Hollywood screenwriter reaches Paris and is taken away in the yellow Landaulet and transported back to the 1920s, where he has the chance of chatting with the likes of Jean Cocteau, Scott and Zelda Fitzgerald or Ernest Hemingway. So if the Peugeot's aren't enough to make you want to watch this film, then perhaps Allen's portrayal of Hemingway will. We hear it's a killer.