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14 Percent of the US Riders Are Women, New Study Reveals

Data released recently by the Motorcycle Industry Council (MIC) shows that female motorcycle ownership is at an all-time high. The study indicates that no less than 14 percent of the riding population in the United States are females.
Lady and a Harley-Davidson 1 photo
The figure is significantly higher than the 8% reported back in 1998, with the younger demographic showing a stronger penchant for owning and riding a motorcycle. "Among younger generations of owners, the percentage of women is even higher. Slightly more than 17 percent of Gen X owners, and 17.6 percent of Gen Y owners, are women. Among Boomer owners, women make up 9 percent," the cited study reveals.

Sarah Schilke of BMW Motorrad USA and chair of female motorcycle industry professionals group PowerLily estimates that women account for a quarter of the over 30 million Americans that rode at least once in 2014.

Ladies dig cruisers and scooters


Even though this will not come as a surprise, the MIC Motorcycle Owner Survey reveals that cruisers are the type of bikes ladies prefer the most. Around 34% of the female motorcyclists ride cruiser, with the next type of two- and three-wheelers being scooters, with a very close 33% rate of ownership. Sport bikes are only preferred by 10 percent of the riding ladies.

The study also reveals a lot of interesting data, as dealernews informs. For example, the median age for female riders is 39, while that of men is 48. More than 57% of riding ladies will go for new bikes, and over 49% perform the maintenance of the bikes themselves or have a friend/relative do this for them instead of taking the bike to a shop.

Almost half of the female riders are married, and 60 percent of the entire female motorcyclist population has taken riding safety courses, compared to only 42% of the males. And, in case it helps anyone, 47 percent of the riding ladies have a college or post-graduate degree.

Fun and recreation,” “sense of freedom” and “enjoy outdoors/nature” have been, in order, the most important three reasons why ladies decided to learn how to ride and buy a motorcycle. The study comprises around 48,000 households.

 
 
 
 
 

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