Dodge introduced the Ram's third generation in 2009, trying to get a head-start against its main competitor, the Ford F-150.
The after-effects of the world financial crisis were not done yet when Dodge introduced the third generation of the Ram pickup, just in time to help to put back the economy on wheels. Its four-door, full-size cabin, and the potent Hemi engine were some of its main attributes.
Dodge built the Ram as a trustworthy all-around vehicle fit for work and play. The four-door version could get a construction team to the working site and carry the whole family and a trailer behind, up to the mountains or to a lake, whichever comes first. Its design with a massive grille at the front and Dodge's cross-hair design was impressive. The headlights were tall and wide but installed like on older, 1950's pickups. On the sides, depending on the options, the carmaker installed side steps and chromed door mirrors. In the back, Dodge offered an option for RamBox bins, well concealed in the rear fenders, on the sides of the bed.
Inside, the Ram provided plenty of space for five adults with some room to spare for a fourth passenger on the bench, if needed. With its tall and wide dashboard, the Ram offered more of a truck experience than a car-like sensation. Yet, the carmaker considered that some posh and up-market feel would be welcomed and added an option for wood trims on the center stack and door panels.
Under the hood, Dodge installed a choice of three gasoline engines and a turbo-diesel built by Cummins. The latter was the torquiest of them all, while the 5.7-liter was not exactly eco-friendly.
Dodge introduced the second generation of the Ram in 1993 as a 1994 model. It was an instant hit due to its look and a wide choice of engines for every pocket and every need.
In 1993, the retro-design theme was unknown, and all car-makers tried to improve and add new design cues to their products. But Dodge went on another path and took its inspiration from the old Dodge Power Wagon and Freightliner trucks. Its recipe was a success.
From the outside, the lowered fenders and the horizontal headlights were unique on the market. The prominent grille was divided into four areas by two cross-slats. With its high-mounted hood and steep A-pillars, the Ram was an imposing presence on the road. The bed was not the best usable one on the market due to the wheel-arches' intrusion inside, but it featured four drain holes that were missing from its competitors.
Inside, the Ram was still a pickup truck with the same flat and straight dashboard design. The designers fitted the vehicle with enough analog dials for all the important information regarding the engine for the instrument cluster. The Laramie was the top-trim level and featured air-conditioning, cruise control, and a radio-cassette player.
Under the hood, Dodge offered a choice of six engines starting with a base, 3.9-liter V6, and up to a massive 8.0-liter V10, which was available for the first generation of the Viper. The 4-speed automatic transmission with overdrive was fitted as standard on most versions. A 4x4 variant was available.