Toyota Launches 2013 Prius Plug-In MPG Challenge
The latest competition to be launched in the United States is the Prius MPG Challenge, which awards drivers that reach the highest overall mpg over a 30-day period. To be eligible to win, the participants, who will borrow a Toyota Prius Plug-in, must drive a minimum of 500 miles total and 75 miles each week.
The driver that achieves highest mpg over the 30-day challenge will win a $2,500 contribution, while the second-placed and third-placed participants will receive $1,000 and $500 respectively. All participating companies will also receive a $200 gas card.
“We see the MPG Challenge as a way to make environmental education fun,” said David Christ, general manager of Toyota’s New York Region. “By tapping regional organizations, we’re able to engage at a local level while demonstrating the Toyota Prius Plug-In’s ability to improve the lives of our fellow community members.”
Charitable organizations in New York, New Jersey and Connecticut will benefit contributions totaling $20,000.