Snipp and Lexus Unveils Augmented Reality App
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Teaming up with Lexus of the AR launch campaign, the app is available for both Android and iOS devices in the region. Augmented Reality introduces a visual overlay onto a view of the physical world.
“Augmented Reality is a currently infant and underutilized mobile technology. AR is the next generation of engagement and we are happy to partner with leading brands who are embracing this innovative emerging technology.” Snipp CEO and Co-Funder Atul Sabharwal said.
The AR experiences can be triggered by cellphone location or images viewed through the device’s camera and can deliver sound, videos, photos and other informations to the user.
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