The MINI Coupe is personality on wheels, Facebook of transportation, an iPod with its own internal combustion engine... there are a lot of things that can be said about this car, but none of them can perfectly describe it alone. This is because while most of the aforementioned symbols might exit the stage in the following years (sorry Apple fans), it will forever stay young.
As for the pricing, MINIs have always been enemies of bank accounts and at EUR37,729 ($50,500) this is no exception. However, if we look at it as a coupe, things become a bit more reasonable.
Of course, the MINI Coupe can grow old and be forgotten and it will, but we are dealing with a spirit here, so it will just enter a new body and stun the world again when its current one will fail to contain it anymore. The MINI was cool in 1959, still is and will be. And this is because it’s got its own system that doesn’t rely on anything else, it’s independent.
However, it is also reasonable - it won’t ask you to live with major flaws just because it comes with so much charisma. Even is we turn back time and erase all facts related to the MINI in history books, the current product will also please you. However, just like any star, there are also behind-the-scenes sides that are far from bright.
For instance, its famous “go-kart handling” is starting to fall behind what some “creme de la creme” hot hatches have to offer. There are also flaws that have been artificially introduced by BMW, such as the fact that you can’t get electric seats on a car that comes with premium pricing. The company’s marketing department will tell you that such a feature wouldn’t fit the... MINImalist spirit of the brand, but we know it’s actually the Bavarians who want the MINI to not be able to offer what their own cars do.
But that’s all fine, because you won’t buy a MINI to win autocross challenges or go on a trip around the world. You buy this car for its spirit. In fact, the MINI’s spirit is already in most of its customers and the car just comes to let it out and amplify it. You can race it, you can pose in it, you can go shopping and survive potholes in it, but keep in mind that this is a toy, not a complete car. Is this a bad thing? Not at all.Continue reading