Kia is surely a brave carmaker. In a time dominated by economic problems in all industry sectors, the South Korean carmaker chose to introduce a model that has only a few things in common with the current major demands: low fuel consumption and reduced emissions.
Soul seems like a model especially designed to complete Kia's line and, in the United States, to challenge the only existing player in this class, Toyota's Scion xB. And Kia is trying to follow the same path as Scion, as its very own urban crossover is offered with a multitude of options that, in the end, lead to a total of 10,000+ possible combinations, so that each Soul out there has the chance to be unique.
Furthermore, ever since the launch of Soul, Kia has debuted numerous limited editions of Soul which, in the American market, have proved to be very appealing to young buyers.
But unfortunately, it's all about the design and a few first-appealing-later-annoying features. Soul's design is indeed unconventional, but the experience you get when driving the car might differ from your expectations. The driving comfort isn't impressive at all and every single bump on the road feels like you're in a horse-drawn carriage.
The engine is, as we said, overwhelmed and, in order to obtain at least decent performance you have to bring the rev counter close to the red line. This however translates into increased fuel consumption which, in our times, isn't quite an appropriate car attribute.
We liked however the gadgets inside the car, including the audio system we detailed in the Gadgets section. However, it's only fun at the beginning and it can become annoying or just unattractive after a few hours of continuous driving.
All in all, Kia Soul deserves a chance, especially here in Europe where driving a Scion is a bit more difficult unless you're ready to pay some thousands of Euros for transportation taxes. In the United States however...Continue reading