INFINITI G37 Sedan Test Drive

Our test car: INFINITI G37 Sedan
72 / 100
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January 12th, 2010

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60 / 100
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3 votes total
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I. History
INFINITI G37 Sedan  - History

I. History

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On 8 November, 1989, a new premium car brand was taking its first baby steps into the premium car market. Nissan wanted to take on the big shots of the premium car industry so they came up with the Infiniti brand. Designed from the start to take on the already established BMW, Mercedes-Benz, Audi and Jaguar, the world's latest luxury car brand didn't exactly caught on at first.

Curiously, the Infiniti brand was launched at around the same time as two other Asian premium manufacturers, namely Acura and Lexus, which came from Honda's and Toyota's stables. While Lexus got on with a great start and kept its momentum high enough for the two following decades, both Acura and Infiniti were somewhat left in the dust. Infiniti went on to follow a rather confusing way of marketing their models up until the early 2000s, when a spark of enlightenment hit the Japanese premium manufacturer.

Since sales were refusing to catch up with their German, British and even Japanese counterparts, Nissan took a peek at their competitors and finally settled their gun sight on BMW. So, from that time on, Infiniti marketing would only consist of furiously taking cheap shots at BMW. It didn't quite seem to work at first but after the whole car line-up was revamped to suit the new "Japanese Bimmer" philosophy sales began to pick up.

Today, the so-called Nissan FM platform underpins every single Infiniti model except for the humongous QX fulls-size SUV. Every model from the G line of sedans and coupes to the EX and FX crossover/SUVs shares the same FM modular architecture. The "FM" bit comes from the "front midship" location of the engine. In other words, almost every Infiniti engine's center of mass sits behind the front axle, therefore the cars' weight distribution is very close to 50:50 no matter if it's a G37 Coupe or an FX50 crossover/SUV.

Since the end of 2008, the Infiniti brand has also started its invasion of Europe. This is how we got the chance to drive what is probably their best-selling sedan – the G37. Available with a single engine option (but what an engine, some might say!), the G37 sedan managed to win some of us over, but some of its downsides kept it from scoring full marks in every one of our test drive chapters. Read on to find out more.

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comments written so far

On 20 January 2010 at 17:27 UTC, vishow said:
Best car of all time, luxurious and comfortable.
On 15 March 2010 at 21:09 UTC, arnoniko said:
This car rocks!!! The AWD is owesome!!!
It gives much better value than the German competition.
As for fuel economy - for those of you who want econimical cars - get a Prius & stop complining. Can't eat the cake & keep it...
Peace!
On 1 August 2010 at 18:54 UTC, demeanor said:
This is a great car. Handling is superb and acceleration is good although not stunning but certainly a lot of power for a entry-level mid-size car. Interior quality is mediocre [cheap leather, hard plastics in some areas, aluminum trim that scratches easily, interior that rattles among road imperfections, etc] but so is the quality of the rest of the cars that compete with it in this segment [BMW still uses cheap leatherette ha!]. And as for it being a Nissan or whatever what's up with that? isn't it still a great car? just look at hyundai's genesis it has the worst brand recognition but the quality, distinction and value are exceptional when compared to the competition. All in all i find Infiniti to be original and unique in terms of design, it clearly wants to make a statement of itself. They are great cars plus their reliability and durability is simply untouchable by it's german competitors. Keep up the good work Nissan!
On 20 August 2010 at 13:36 UTC, pdjohannes said:
An amazing vehicle. I drove the Q45 Infiniti and reading about this I would like to own one. They are absolutely amazing cars and worthy of the rating submitted.
On 4 September 2010 at 05:32 UTC, iggy said:
Nice :)
On 20 November 2010 at 22:17 UTC, SeeGee said:
Most of your comments are spot on except for the mileage, I've been averaging 20-21 US MPG in city (Phoenix) and 27-28 US on highway. Overall average is 22.5 US MPG.

And I often make use of the ferocious acceleration. Maybe your testers were riding the brakes?
On 27 June 2011 at 23:37 UTC, ukinayo said:
Nissan or Infiniti compared to a BMW 3???? ARE YOU KIDDING.

Hey medieval aged european whatever, compare your european brands to the chinese geneic cars, malaysian proton, and indian tata, that's your level.

Even the lowly mazda brand will beat to the pulp any european branded car, sans the advertisement and claims of heaven by a europen car assembler.
On 23 August 2011 at 00:57 UTC, ZloZavr said:
Great car! I love Infiniti G!