The Bavarian carmaker BMW unveiled back in 1977 its flagship model, the so-called 7 Series, a brand new lineup that was only offered in the form of a sedan. Often called by BMW a "premium car" but clearly aimed at the luxury market, the 7 Series is now, 33 years later, at its fifth generation, and still serves as the most luxurious and top-of-the-range Bimmer.
The latest 7 Series contraption entered production in September 2008 and BMW used its creative marketing skills to catch everyone's attention. As most people were expecting a fancy and grand unveiling, the German marque decided to do things in a different and unique way.
The revised 7 Series travelled to Russia, and more specifically to Kremlin, where BMW wanted to take the wraps off the new model right in the middle of Red Square. After a two-day sleep under around 180,000 silver balls inserted into a giant hourglass, the new 7 Series finally showed its face in front of hundreds of people on July 8, 2008. The first impression? The revised model was worth every cent from BMW's marketing budget.
Internally known as F01, the luxury car lineup received the 740d engine configuration in September 2009 and was described the same way BMW does for all of its products: perfect. The new powerplant was said to return extraordinary fuel consumption figures for the power it provided and BMW's officials figures were quick to confirm this: 26.1 mpg (9 l/100km) city, 41.2 mpg (5.7 l/100km) highway, maximum power of 306 hp.
Still addressed to wealthy people, the 7 Series seems to be the kind of car that only Angela Merkel (no pun intended madam, we know you're owning the 7 Series) or Silvio Berlusconi would buy and hand it to a chauffeur. Depending on the market it is available in, the revised lineup's pricing begins at around 70,000 euros without taxes and goes up to 120,000 euros for the top-of-the-range configuration.
We received the BMW 7 Series 740d for a couple of days, so continue reading to find out what we learned about the car.Continue reading