Everything about SCION
SCION Brand History
Taking into consideration the fact that Toyota is such a large car manufacturer (the largest by latest numbers), it was bound to give birth to a whole new company to cover the huge American market. The year that happened was 2002 and the company's name was Scion. That would translate into “descendant of” derived from an old French word of Germanic origin.
Basically, what Toyota tried to do with the Scion was to appeal to younger customers and so Scion took on a more playful and direct approach to marketing its products. at the New York Auto show in 2002, the first two concepts of the Scion were introduced as the bbX (which later became the xB) and the ccX (known as tC later on).
Two more models appeared in 2004, the xA and Xb and in 2005 the tC came on the general market. The other model from the Scion line-up is the xD, launched in 2007, a subcompact which is also being sold in Japan as the Toyota ist.
Aunique feature to the Scion brand is the “Pure Price” feature which they offer customers. What that basically translates to is the real price of the car being given right from the start, including insurance and finance. Also, the trim packages in Scions are very versatile and the company boasts never before seen levels of customization.
Scion's next attempt to grab the attention of car buyers was to release limited edition vehicles with a series of limited edition accessories in limited quantities. These cars screamed for attention in more ways than one, with very loud paint jobs and bold designs.
And with a large number of accessories (whether being offered by the producer or other aftermarket dealers), starting from subwoofers, decals, canvas roofs and even a supercharger on some models, it's no wonder people rushed at the dealerships.
All that marketing seems to have paid off because sales for the xA and the XB went well and the tC also managed to make a good impression with customers. This type of aggressive marketing ensures that the average age for a Scion buyer is significantly lower than the one of a Toyota buyer (39 years for Scion for Toyota's 59).
Latest News about SCION
The Scion FR-S might have less power than some family sedans. Heck, even a Hyundai Veloster Turbo has more get-up-and go. But you just can't replace what the FT-R gives you with power. Some folks love their Scion so much they feel the need to reward it with aftermarket trinkets, like chrome and large wings. T... Continue Reading →
Have you noticed how small and insignificant the celebrity world makes you feel? Kim Kardashian has 14 million fans on Facebook alone. Bugatti, who makes the fastest and most prestigious cars in the world, only has 1.2 million. What does he even do? Well, for starters, she has a lot of sisters and brothers, who al... Continue Reading →
About a week ago Toyota US’ vice president of sales Paul Holdrige said Scion won’t be releasing any new models until 2017. However, Scion’s Doug Murtha revealed the brand will introduce “a blend of upgrades” for the existing lineup and “at least one new model” by 2016. &qu... Continue Reading →
Even though Scion is in desperate need of brand new models, it seems the US-based brand won't be getting redesigned vehicles for the next three years. Speaking to Edmunds, Toyota US vice president of sales Paul Holdrige said replacement models for the automaker's current lineup are at least three years a... Continue Reading →
The 2014 Scion xD, already available in dealerships across the United States, can be ordered with two new two-tone color options. The vehicle can be had in either Black Sand Pearl/Magnetic Gray Metallic or Classic Silver Metallic/Sparkling Sea Metallic for $500 above the MSRP, which is set at $15,920 for the manua... Continue Reading →
Scion has announced pricing information for the 2014 model years FR-S. Now priced from $24,600 (not including the $755 destination fee), the sportscar is $80 expensive than last year’s model. However, the slight price increase comes with a few new features, such as knee pads on both the transmission tunnel a... Continue Reading →
So you're off to college and in need of a new car? You need something with two doors, but which can still carry your Call of Duty collection, Xbox and gym equipment. Forget about books, you can get those in the second semester. Just ask your parents for $20,000 and head on over to your local Scion deale... Continue Reading →
SR Auto has released its second Scion FR-S project car built around the Rocket Bunny body kit. This is an amazing amalgam of racing bit with plenty of carbon fiber looks added in for extra punch. However, this sports coupe isn't just about the widebody look, because it has something very few people have ever ... Continue Reading →
US automaker and Toyota brand Scion has announced pricing information for its updated 2014 tC and 2014 iQ models. Revealed at the 2013 New York International Auto Show, the new Scion tC sports a more aggressive design, an upgraded interior and several new features, including an updated automatic transmission that ... Continue Reading →
Scion has announced pricing information for its new limited edition 10 Series models built to celebrate the brand’s 10th anniversary. As we already told you back in early April, the FR-S, tC, iQ, xB and xD are offered with an exclusive “Scion 10 Series” package that comes with unique features suc... Continue Reading →