Everything about SATURN
SATURN Brand History
During the 70s, GM, the quintessential American car brand, began having troubles with sales as the oil crisis gained in intensity. Their big gas-guzzling engines were no match for European and Asian imports and as a result the company's image suffered. To fight this, GM launched a new brand of cars, Saturn Motors, on January 7, 1985. The name was taken from the Saturn rocket, the one that carried the astronauts to the moon in the 60s.
An interesting fact is represented by the number who started out this company: 99 people from all backgrounds: design, production, marketing etc. known from that day on as “the 99”. OK, they started out as 100, but one of them dropped early on hence the 99.
Production of Saturn cars began in the early 90s and the purpose from the get-go was to emulate foreign marketing strategies such as the Japanese ones in order to put up a fight on the American market. Such strategies included better quality control which translated into better reliability of the finished product and more control for the workers in the plant.
Soon after the first cars hit the streets of America, favorable reviews start pouring in. Sales go well as Saturn cars start earning one award after another. In 1993, Saturn reported it's first profitable year and everything seemed to be going well for the small GM-owned brand. By 1995 they had made their first million cars. A unique feature on Saturn cars in the beginning were dent-proof body panels (Z-Body) but after 2000, they were slowly put out of production.
Also after 2000 GM starting taking a more active interest in Saturn as a company and interfered with its line-up and general policies. Today, most models in the Saturn line-up are copied after Opel cars, just like Vauxhalls are in the UK.
Starting with 2003, sales for Saturns began to dwindle which forced GM to retire several models like the L- series and the Ion. Latest reports say that GM is now looking to sell or even shut down Saturn in order to alleviate the financial pressure it's under at the moment.
Latest News about SATURN
Tuning a convertible to make it look like a racing car is a tricky business, as the end result often starts to look dated after a couple of years. However, taking a car that’s already dated but also a bit interesting does away with all of these problems. You have to love the Bulgarian tuners Vilner, who&rsqu... Continue Reading →
Although it's no longer an active company, Saturn is periodically brought in the spotlights due to the complaints regarding certain parts of the car. Today it's the turn of the Ion's steering system that's apparently the main cause for a number of crashes and four injuries that happened recently i... Continue Reading →
Although it's no longer an active company, Saturn is periodically brought in the spotlights due to a number of complaints regarding certain parts of the car. Today it's the turn of the Ion's steering system that's apparently the main cause for no less than 11 crashes and four injuries that happene... Continue Reading →
Although it was initially thought that Saturn is just one of the divisions supposed to bite the dust during recession times, it may seem like its parent firm General Motors may take a chance on the American automaker. Speculations on this matter were started straight by an official source as Mark LaNeve, General Moto... Continue Reading →
Saturn car fans around the world joined forces to sign a petition and try to convince General Motors to give the Saturn brand another chance. After hearing that GM planned to end Saturn's days on Earth a relative large number of the American brand's fans rose up to the occasion. According to autoblog, du... Continue Reading →
As you've probably heard, GM's Saturn has quite a gloomy future as the American car manufacturer intends to abandon the brand and discontinue all models. However, there's only one “happy ending”, as noted by Richard Truett of Autonews, for this complex situation: General Motors could merge ... Continue Reading →
GM's Certified Used Vehicles division announced yesterday it is adding all Saturn vehicles manufacturer in between 2005 and 2010 to its offer and will be made available at all 3,400 dealers nationwide. “This move gives peace of mind to consumers who love the Saturn brand,” said Paul Pejza, manage... Continue Reading →
It seems like General Motors is starting to learn some things from its past errors and is now trying to convince Saturn owners to stay in the family by offering them up to $2,000 in incentives for buying a car under one of its four "core" brands. The campaign started on February 2, runs through March 31 and... Continue Reading →
As its final say has been sealed this month, GM's last-standing "bad brand" is scrambling to launch new marketing campaigns and offers to speed up the inventory exit rate of its vehicles. The speed at which this is done made analysts believe Saturn will be no more by the end of next January. "... Continue Reading →
Penske Automotive Group, the "new owner" of Saturn as some media publications around the world named it, yesterday decided to pull out of negotiations. Unfortunately for those of you who hoped to see Saturn stepping towards a bright future, the brand will actually be discontinued, according to an official s... Continue Reading →