Stories about social media
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Aston Martin Has a Million Facebook Fans: So what?
Aston Martin was supposed to be an exclusive brand of the most luxurious GTs and sportscars ever to roll of a UK production line, but somewhere along the way they also managed to become so popular that they reached one million Facebook fans. A nicely rounded figure with a lot of zeros has no meaning, so we tried t... Continue Reading →
2012 Nissan Versa Sedan Launched via Multi-Platform Campaign
Nissan has high hopes for its new Versa Sedan in the US, and has thus decided to invest in a new multi-platform campaign that will include a “first person” digital experience, iAds, a Facebook competition, as well as traditional broadcast and print media. Dubbed "Most _____ per dollar", this ... Continue Reading →
▶ Peugeot 107 Experiences Launches on Youtube [Video]
Aiming at raising interest around the 107 city car, French manufacturer Peugeot planned an interactive campaign that will see a series of YouTube videos broadcasted that can be personalized by the viewer. Four videos have been commissioned, of which one is available in two versions (to cater for a specific male/femal... Continue Reading →
![Peugeot 107 Experiences Launches on Youtube [Video]](http://s1.aecdn.com/images/news/peugeot-107-experiences-launches-on-youtube-video-37491-2.jpg)
Audi Motorsport Facebook Page Launched
This is the latest social effort made by Audi Sport is to make itself present on Facebook, just in time for the 24 hour race at Le Mans on June 11/12. The company brags the new virtual meeting place attracted more than 1,000 motorsport fans within a few hours. The Facebook profile specifically provides brief infor... Continue Reading →
Honda Reaches One Million Fan Mark on Facebook
As social media is becoming a force to be reckoned with in today's world, automakers are following the trend and have managed to have a huge impact in the game. So is the case with automotive manufacturer Honda, whose Facebook page has recently reached (and passed) the one million fan mark. Celebrating this i... Continue Reading →
Chrysler Launches "Road to Literacy" Facebook Campaign
Social media is the ‘little black dress’ that any automotive producer has to have in its closet nowadays, and so is the case with Chrysler’s new "Road to Literacy" Facebook campaign.The "Road to Literacy" campaign runs through June 1 and consumers who book a test drive of the 201... Continue Reading →
Honda Civic "Study Break" Social Marketing Tour Kicks Off
The North American division of Honda announced today the launch of the Civic "Study Break" social marketing tour designed to promote the six all-new models of the 2012 Honda Civic at select universities on the West Coast. The tour will also allow college students the chance to win a 2012 Honda Civic Si Coup... Continue Reading →
Car Town Social Media Game Brings IndyCar and Indy 500 to Facebook Users
Social media games have become more and more popular these days, causing many developers to look for delivering a richer experience to game players. So is the case with Cie Games who announced that, starting today, Car Town is adding some extra features that Facebook users can enjoy. Specifically, Car Town players... Continue Reading →
Saab Hires Blogger to Help Marketing Efforts
Trying to pull a major makeover of the model lineup, the corporate strategy and the public image at the same time, manufacturer Saab announced today that, after liking what Saab blogger Steven Wade had to say about the Swedish brand over the years, they decided to hire him. Wade will be part of the new Interactiv... Continue Reading →
Luxoft Launches DroidBUZZ Social Media Automotive Platform
Luxoft has recently announced the availability of DroidBuzz, the world’s first Android-based software platform developed specifically for rear-seat entertainment systems. The new social media-oriented, In-Vehicle Infotainment (IVI) software platform is based on Android 2.2 Froyo. Coming as a full-scale vehic... Continue Reading →
Vauxhall Corsa Street Style Facebook Campaign Launched
Social media is the ‘little black dress’ that any automotive producer has to have in its closet nowadays, and so is the case with Vauxhall, who has decided to use Facebook a way to support its ‘Street Style’ TV ad for the New Corsa. Facebook users of 18 and over are invited to use an applic... Continue Reading →
The Story of Saab Campaign Expands on Facebook
Launched in the United States in late January, "The Story of Saab” campaign has now moved to another level, one that implies a social media effort within Facebook. Through the dedicated page, fans can write and star in their own Saab web banners using a template that mirrors the look and feel of "The ... Continue Reading →
Ford Launches EV Facebook Page
Enthusiasts can now find and share information about Ford’s electrified vehicles on a new online platform that uses social media as the place to do so. Specifically, Ford has launched an Electrified Vehicle Facebook page that aims to educate consumers ahead of a purchase. This way, they will be able to make ... Continue Reading →
Renault Va Va Voom Facebook Campaign Launched
The British division of Renault has announced the launch of a Facebook campaign to support its new Va Va Voom TV ad for the Clio supermini, inviting fans to ask themselves what Va Va Voom is and who has it, to vote each week for their favourite Kings and Queens, while being offered the possibility to win various priz... Continue Reading →
Subaru Game Day Dog Walk Event a Success
Subaru’s seventh Puppy Bowl initiative seems to have a enjoyed a great deal of success, as the company has reported a 500% increase in planned social and viral engagement. More than 116,000 people signed up for the dog walk, which can be translated into a social engagement record for the company. Moreover, t... Continue Reading →
Mazda Announces Facebook Deals Launch
The British division of Mazda announced today the launch of the UK’s first social network ecommerce opportunities through the Facebook Deals. Getting straight to the point, Mazda is offering a 20 percent discount on all Mazda MX-5s and the chance to win a Mazda MX-5 Miyako special edition for five months. T... Continue Reading →
The Story of Saab Ad Campaign Launched
The North American division of Saab seems to be meaning business, as it has announced a new multi-faceted national advertising campaign designed to raise brand awareness in the United States. Dubbed “The Story of Saab,” the campaign will include online ads written by the very Saab fans. The ad campaign... Continue Reading →
Suzuki Announces Elena Myers Signing
American Suzuki (ASMC) announced the signing of Elena Myers to a unique AMA Pro Road Racing sponsorship program today, at the New York International Motorcycle Show. She will compete in the 2011 AMA Pro SuperSport Championship backed by a unique sponsorship program that aims to help drive awareness of ASMC’s so... Continue Reading →
Acura Launches 'Compete Like a Pro' Facebook Challenge
The refreshed 2011 model TSX Sport Wagon now benefits from a social marketing campaign that also represents Acura’s first-ever Facebook contest. Dubbed “Compete Like a Pro,” the campaign aims to engage action sports athletes to compete by activating their social networks for top votes to win a TSX S... Continue Reading →
Opel Car Design Competition Tops 200 Entrants
The initiative launched by the German automaker last month is already enjoying a great deal of success, as Opel announced today that it has surpassed 200 entrants to its design competition.The student designers have tried to answer the question, “What do you think is Opel’s lounge style?”. The co... Continue Reading →
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