Zipcar Preps Cheaper Rides for 2011 Graduates
Perhaps your kid was a student at one of the colleges with which a car sharing company does business with. That means he or she is used to sharing a car with people they don't necessarily know. If that's the case, then Zipcar's Zipcertificate might be the next best thing to a new car.
This is perhaps one of the greatest business ideas we've seen all year. Zipcar relies heavily on the students in the college campuses for its business. Once they graduate, they're lost clients, in most cases. What's to do then, to get them hooked once again?
Zipcar thought that, by appealing to the parents, it might still save a customer or two. In exchange for $25, it will offer to this year's graduates, or their parents, the possibility of lower prices for the use of Zipcar than normally charged.
"The expenses associated with post-graduation life can be a serious source of stress, but giving grads the 'Gift of Zip' frees them from the high costs and hassles of owning a car in the city, while providing them with the convenience and flexibility of access to cars on demand," said Scott Griffith, Zipcar CEO.
"Also, many college freshmen aren't allowed to keep cars on campus, not to mention the high cost of car ownership on top of already significant tuition and related expenses, making a Zipcar membership a great gift option for high school grads attending one of the 230 campuses with a Zipcar program this fall.”