Photo: Yamaha
Yamaha looks like they it's betting quite a lot on the digital trend in the motorcycle industry and expand the presence of its vehicles in the mobile app world. The most recent move sees the house of Iwata adding scooters to their My Garage app for mobile phones and tablets.
Sport Scooter customers and enthusiasts now have a modern and easy-to-use way to experience how their machines might look like with aftermarket parts installed, even without taking a trip to the dealership.
Alongside the Supersport, MT and Sport Heritage machines that are already a part of the virtual Yamaha world, two new scooter models made it in, the TMAX and the X-MAX. The latter is available for virtual customization in all three versions, 400, 250 and 125.
These scooters will be rendered using the same powerful 3D high-end real-time engine. This means that users will be able to see them from any angle in high-definition, take the most relevant screenshots, store them or share them with friends and family over the social networks.
Once the desired configuration has been established, users can save it and send it to the local Yamaha dealer, right from the app and the retailers will then take things in their hands from this point. "It's so easy to change colours, add and remove different parts, and even compare total build prices - to create your very own unique Yamaha Sport Scooter. Once done, your configuration can be send to your local Yamaha Dealer, who then can contact you with more information on availability, test rides and more. The My Garage App for Yamaha Sport Scooters contains an updated interface for an even better user experience, and is available for iOS and Android," Yamaha tells us.
It looks like digital technologies are making more and more inroads into the motorcycle industry, and we like this because this way, bike manufacturers will be able to keep closer to the new generations of customers.
Older guys might prefer to take their time and pay the dealer a visit, check out various models or variations, then try to figure out how their machines might look like with certain aftermarket parts installed and only then decide to fork out the money.
The younger demographic, however, makes better use of modern communication technologies and is more prone to do the exact opposite. And it appears that motorcycle manufacturers are beginning to understand this, too.
Alongside the Supersport, MT and Sport Heritage machines that are already a part of the virtual Yamaha world, two new scooter models made it in, the TMAX and the X-MAX. The latter is available for virtual customization in all three versions, 400, 250 and 125.
These scooters will be rendered using the same powerful 3D high-end real-time engine. This means that users will be able to see them from any angle in high-definition, take the most relevant screenshots, store them or share them with friends and family over the social networks.
Once the desired configuration has been established, users can save it and send it to the local Yamaha dealer, right from the app and the retailers will then take things in their hands from this point. "It's so easy to change colours, add and remove different parts, and even compare total build prices - to create your very own unique Yamaha Sport Scooter. Once done, your configuration can be send to your local Yamaha Dealer, who then can contact you with more information on availability, test rides and more. The My Garage App for Yamaha Sport Scooters contains an updated interface for an even better user experience, and is available for iOS and Android," Yamaha tells us.
It looks like digital technologies are making more and more inroads into the motorcycle industry, and we like this because this way, bike manufacturers will be able to keep closer to the new generations of customers.
Older guys might prefer to take their time and pay the dealer a visit, check out various models or variations, then try to figure out how their machines might look like with certain aftermarket parts installed and only then decide to fork out the money.
The younger demographic, however, makes better use of modern communication technologies and is more prone to do the exact opposite. And it appears that motorcycle manufacturers are beginning to understand this, too.
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