Photo: Yamaha
Yamaha Motor Finance Corp., USA, (YMFUS) just announced a new credit card program that is available through all dealerships across the country starting November 2016. The new financing tool is replacing an outgoing program that had been managed by various banks in the last two decades.
This new credit card will provide an easy to use application process and instant approvals to customers that qualify for a new purchase, and the revolving line of credit provided by the card translates to repeat purchases.
“Yamaha will maintain the key features our dealers and customers value, while providing the program directly through our captive finance company,” says Kim Ruiz, Vice-President of Yamaha Motor Corp., USA (YMUS) and President and CEO of YMFUS. “The new credit card moves Yamaha closer to our dealers and customers, allowing us to better understand and fulfill their needs.”
YMFUS is supporting the card with low, attractive special financing promotions and expects the new program to serve as the primary financing source for many of Yamaha’s products, including motorcycles, ATVs, side-by-side vehicles, and even personal watercraft.
“Offering a long-term solution for a credit card program was critical to maintaining our leadership position in the powersports lending industry by providing Yamaha dealers and customers the most complete array of financing solutions,” says Jeff Young, executive vice president and COO of YMFUS. “This highly innovative solution not only provides program continuity, it also gives our dealers and customers the certainty of a Yamaha-backed program. Yamaha’s capital supports it and Yamaha manages it – that’s a very different model than the previous bank-managed program.”
The Yamaha Motor Finance was launched last year to focus on first-time and limited credit buyers, enabling dealerships to expand business in a segment underserved by traditional banks and lenders. The new credit card program will allow Yamaha Motor Finance to expand its focus to “Prime” consumers and take over a program that has provided financing solutions to more than one million customers.
“Yamaha will maintain the key features our dealers and customers value, while providing the program directly through our captive finance company,” says Kim Ruiz, Vice-President of Yamaha Motor Corp., USA (YMUS) and President and CEO of YMFUS. “The new credit card moves Yamaha closer to our dealers and customers, allowing us to better understand and fulfill their needs.”
YMFUS is supporting the card with low, attractive special financing promotions and expects the new program to serve as the primary financing source for many of Yamaha’s products, including motorcycles, ATVs, side-by-side vehicles, and even personal watercraft.
“Offering a long-term solution for a credit card program was critical to maintaining our leadership position in the powersports lending industry by providing Yamaha dealers and customers the most complete array of financing solutions,” says Jeff Young, executive vice president and COO of YMFUS. “This highly innovative solution not only provides program continuity, it also gives our dealers and customers the certainty of a Yamaha-backed program. Yamaha’s capital supports it and Yamaha manages it – that’s a very different model than the previous bank-managed program.”
The Yamaha Motor Finance was launched last year to focus on first-time and limited credit buyers, enabling dealerships to expand business in a segment underserved by traditional banks and lenders. The new credit card program will allow Yamaha Motor Finance to expand its focus to “Prime” consumers and take over a program that has provided financing solutions to more than one million customers.
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