Wolfgang Durheimer, Bugatti and Bentley CEO, Moving to Audi
According to Automotive News Europe, Durheimer (53), who was the head of Porsche development before becoming CEO of the two aforementioned brands, is heading for Audi in an effort of the company to reduce average age of its management board members (there are seven of them).
The move is part of a more complex plan, which will also see other similar ones take place at Audi. For example, the carmaker’s purchasing chief and sales manager will also be replaced. At the moment, it is unclear who will become the new CEO of Bentley and Bugatti.
However, the new executive will have to face quite some challenges, as the first marque has to reinvent its SUV (the concept's well design wasn't well received), while the latter must complete the development of the Galibier sedan.