Win a New Citroen DS4 With DS4SEEKERS [Video]
Players both hide and seek virtual Citroen DS4s across the Google Maps and Google Streetview worlds, with points earned for hiding and finding cars - each point gains an entry into a draw to win a top of the range new Citroen DS4. They are given new DS4s to hide each day, and the more ponts they collect, the more chances they have to win.
Dubbed DS4SEEKERS, the game will be accessible from Citroen’s official UK Facebook page. It will run for two 10-day periods with the first starting on July 19th. The second is planned for September.
The initiative follows a previous incarnation of the game, ‘DS3 StreetSeekers’, when players used clues to hunt out DS3s hidden across Europe, and which attracted almost 65,000 entrants.
“DS4SEEKERS is an engaging, innovative and enjoyable interactive platform to introduce more people to Citroen and New Citroen DS4,” said Jules Tilstone, Citroen UK’s Marketing Director.
“By integrating popular and powerful technologies such as Facebook and Google, and making the application easily accessible on multiple platforms including mobile phones, DS4SEEKERS is expected to appeal to a wide audience. In a constantly evolving digital landscape, we believe DS4SEEKERS has the potential to become one of the stand-out campaigns of the year. It’s a uniquely fun display of Citroen’s Creative Technologie.”