Win a 2011 Ford F-Series in Built Ford Tough American Ride Sweepstakes

The carmakers are creating more and more marketing campaigns, targeting all the levels of exposure in their efforts to grab a larger slice of the market share cake.The latest example in the U.S. automotive industry comes from Ford’s Trucks division, which has teamed up with singer Toby Keith to offer the Built Ford Tough American Ride Sweepstakes.

The contest will see one lucky winner drive away in a new 2011 Ford F-Series and receive a weekend on tour with Toby.

The campaign is running in conjunction with Toby’s nationwide concert tour, Toby Keith’s American Ride Tour presented by Ford F-Series, which debuted on June 19 in Homdel, NJ and includes stops in Boston, Chicago, Dallas, Washington DC, Philadelphia and others.

During the American Ride Tour, fans can enjoy summer tailgate parties with the American Ride Karaoke Truck. The vehicle is a heavily modified 2011 Ford Super Duty that allows fans to sing their favorite Toby Keith song on a professional sound system located on its bed. Fans are eligible to win Ford and Toby Keith giveaways and can register for the Built Ford Tough American Ride Sweepstakes.

Fans can also register for the campaign on-line, using the dedicated website created by Ford. Entries will be accepted until March 31, 2011 with the winner being randomly selected.

“We are proud to once again partner with Toby Keith on his American Ride Tour and to have the opportunity to award one lucky winner the chance of a lifetime that only Ford Trucks and Toby Keith can offer,” said Kevin Schebil, Ford Motor Company.  “We are looking forward to giving one lucky person the experience of being on tour with Toby Keith and keys to the ultimate American Ride – a Ford F-Series.”