"Welcome Home" with Mercedes E-Class Marketing Campaign
Wearing the slogan "Welcome home. The new E-Class," the campaign is meant to promote the 2010 Mercedes E-Class. Although the form of the message will differ in different ads varying from "Arrive as though you've never been away" and "The new Efficiency-Class: 204 hp, from 5.3 litres/100 km," the theme of the campaign remains the same: drivers should feel as safe and comfortable as home in the new Mercedes E-Class.
"The communicative focus is on design, safety and comfort of the new E-Class. These are addressed by the claim ‘ Welcome home’, which communicates this feeling across all channels. The highest standards with respect to design, safety, comfort and efficiency are aspects that have high importance all over the world. This enables us to use the campaign in more than 100 countries, ensuring that the new model will be uniformly positioned and communicated," says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars.
What's more, the current campaign " Welcome home " includes a special exhibition at the Mercedes-Benz Museum. The exhibition is meant to "tell" the successful story of the E-Class. Besides the historic vehicles, personal anecdotes and exhibits, visitors to the Museum will be allowed to experience the new E-Class live.
As for the TV spot, it highlights the fact that the E-Class BlueEFFICIENCY makes the car the most environmentally friendly E-Class of all time. So, enjoy it while it lasts!