VW Painted Frankfurt in Exclamation Marks for Up Debut!!! [Video]
But you can’t get away from the fact that the segment is filled with great cars like the Kia Picanto and Toyota Aygo. Enter the Volkswagen marketing machine and their “up! Town” campaign!
A video has just been uploaded to their Youtube channel showing a look behind the scenes of the event. Oddly enough, it all kicks off with a bunch of young... gentlemen putting exclamation marks on the Frankfurt pavement using spray cans and stencils. We bet that’s biodegradable paint. Right VW?!
The exclamation mark also gets project onto buildings, so you won’t miss it if you’re a resident of the city.