VW Becomes Greenest German Brand
Interbrand analyzes the efforts companies make to protect the environment, as well as the perception of their activities in the public’s view. The reports includes a wide number of eco aspects, with the company following 82 criteria.
"This is a very good result for us. The improvement compared with the previous year shows that we are on the right track. We will continue to pool all the environmental sustainability efforts of the brand under the "Think Blue." umbrella. We are committed to achieving the Group objective of becoming the world's most sustainable automaker by 2018,” said Luca de Meo, Head of Group Marketing and Head of Marketing, Volkswagen Passenger Cars