Volvo’s MINI Rival Rendered
But there in lies the problem Volvo has in making a rival for the MINI hatch. MINI started with a globally recognizable car logo and design, and they steadily diversified into bigger cars. Due to the retro styling, they had no problems selling their cars at a premium in the US.
But Volvo doesn’t have retro styling or a well known supermini. The US market isn’t used to a premium subcompact hatch, and the Chinese... well they like their legroom.
That’s why if Volvo really will make a rival for the MINI, it will most likely come after they’ve made new full-size luxury sedans they can sell globally.
Rendering by Theophilus Chin