Volvo XC60 Featured in The Twilight Saga: Eclipse
Just a few days before the world premiere of The Twilight Saga: Eclipse, Volvo Cars will launch "Lost in Forks," an online competition in which participants navigate a Volvo XC60 through the town of Forks following various clues along the way to decide which path is the shortest way to reach the Cullen House.
"The opportunity to participate in such a successful film franchise is a wonderful opportunity. Since Edward drives a Volvo in the novels, our participation is both credible and logical," said Oliver Engling, project manager for Volvo Car's "Lost in Forks" promotional campaign.
"Above all, of course, we are really pleased that the image of the Volvo brand has changed among many of the young people who in a few years' time will be our potential customers. They perceive the brand as attractive and one that stands out from the crowd," Engling added in a release.
Volvo’s appearance in the first film led to increased sales of the Volvo C30 at several Volvo dealers, particularly in the US market. After the release of The Twilight Saga: New Moon, dealers reported increased interest in the Volvo XC60 .
The Twilight Saga: Eclipse will have its world premiere on June 30.