Volvo V40 Production Starts
The UK division of the Swedish automaker has made it officially know that production hast started with a “warm welcome from residual forecasters.” What they mean is that specialists are predicting strong demand and desirability for the new hatchback model.
Selwyn Cooper, National Corporate Operations Manager of Volvo Car UK, adds that Volvo is ever dependent on what fleet customers want, with feedback being gathered 6-12 months prior to launch. "It is the most important car Volvo has launched in the past 20 years and much of its design, specification and technology have all been developed with the company motorist in mind," he said.
"Fleets are now an integral part of our final development of a car before its launch to ensure prices, specification and positioning are all where they should be. This positive feedback from the industry is vital as our brand tries to improve its foothold in the corporate sector," added Cooper.
"The new V40 is naturally going to compete with A3, 1-series, new A-Class and Lexus CT. From an RV perspective we believe it will be pretty strong, certainly not far off A3 or BMW 1 series. From the initial launch we see the D3 SE as the volume model in the fleet sector," said Jim McNally, Head of Pricing at Alphabet (UK) Fleet Management.