Volvo UK Partnered with Snowbombing 2010

Volvo had a great year in the UK, so the Swedish car manufacturer is now trying his best to keep things up. In order to attract some attention from the young people, Volvo UK decided to partner with Snowbombing festival, "the world’s biggest show on snow,” which takes place in the winter sports resort of Mayrhofen, Austria, on April 5-10, 2010.

Snowbombing is quite an important event in the country, as important artists, live bands and DJs are invited year after year to entertain the people attending the show. The festival, which promotes snowboarding, lasts for an entire week. During the festival, Volvo will promote both the C30 SportsCoupe and C70 coupe/convertible models.

"Volvo Car UK is very excited to announce its 2010 partnership with Snowbombing, now called Snowbombing 'Driven by Volvo'. Snowbombing, like Volvo, is a brand on-the-move and we share many similar values making the partnership an ideal match. Innovative technology, beautiful design and driving fun, coupled with our joint genuine care for the environment, means that Volvo's link with Snowbombing makes perfect sense and gives us a perfect backdrop to express these values," said Kylee Rush, Marketing Team at Volvo Car UK Ltd.

“We see Volvo and Snowbombing as a perfect fit – both super cool brands pushing boundaries in their individual fields. Some of the activity that’s going to take place is going to blow people away, all ending in Mayrhofen for the main event where we will be giving away a top of the range Volvo C30 R-DESIGN to one of the lucky Snowbombers,” added Gareth Cooper MD from Snowbombing.