Volvo S60 Concept on Display at GamesCom

Gamers who will attend Europe's largest event for video games, GamesCom, will have the chance to see the Volvo S60 concept in all its glory. The reason? The S60 is the star of the popular - as Volvo names it - computer raging game "Volvo The Game" rolled out by the Swedish manufacturer earlier this year. As we told you back in May when the new game was released on the web, the new title was designed with the help of SimBin Development AB and is available as a free download.

Volvo says the game gathered an immense success since it was officially launched, with more than half a million users downloading and installing the application.

"Volvo - The Game gives us an opportunity to introduce the Volvo S60 Concept to a much wider target group. In an impassioned way and in an unusual environment we are able to expose the interior and exterior design of Volvo cars. As an extra bonus we also have the opportunity to show the players how we have worked in a focused way over the years to enhance and develop our Scandinavian design", said Michael Persson, Director Global Marketing Communication at Volvo Cars, back in April before the official release of the game.

As for the S60 concept, it was displayed for the first time at the Detroit Motor Show in January. It comes with a 1.6-liter four-cylinder petrol unit that produces 150 horsepower. Fuel consumption and emission figures are still unknown but Volvo said the GTDi technology is especially aimed at these two aspects.

More information on "Volvo - The Game", including download links, can be found here.