Volvo Launches Worldtrucker Online Global Community
"We know that truck drivers have strong professional pride, and that's exactly what Worldtrucker is about - sharing that passion for trucks and for life on the road," stated Worldtrucker manager Paula Kuhnel.
The community attracted almost 10,000 members during the development stages. Local community operations have been established in ten countries and there are language versions available in Italian, Swedish, Dutch, Spanish, French, Russian, German, Polish and English.
Worldtrucker is open to anyone interested in trucks regardless of the brand they use. Users can share photos from the road by uploading directly through their mobile phone, thus making it possible to stay connected without carrying a laptop.
By offering these social elements, Volvo Trucks hopes to stimulate the driver's working life and increase interest in the profession. Worldtrucker has already spread to over 40 countries even though no promotion was undertaken outside the start markets, so Volvo Trucks' expectations on the global launch are high.
"Most haulage firms have various truck makes in their fleets. All their drivers should feel equally welcome," added Kuhnel. "We have not yet seen any competitor matching our setup and believe we have the chance to become the trucker's first choice all over the world."