Volvo Demo Centre Hosts Ladies Day 2011
Participants had the chance to visit an exhibition dedicated Volvo Trucks, learn more about the Swedish haulage association and the Swedish Vocational Training and Working Environment Council, but also to test drive Volvo trucks, from the Volvo FMX to the Volvo FH16 700.
"Ladies Day really demonstrates that women can have this as a career. However, we need more diversity throughout the transport chain. This applies to everything from truck drivers to different roles in the haulage industry and at truck manufacturers. People with different backgrounds are needed, as they contribute with a new way of thinking and new approaches. That makes working both more fun and creative for all of us," said Susanne Frodin, Nordic marketing communications and PR manager at Volvo Trucks.
Ladies Day has been organised since 1999 by Volvo Trucks and, since 2003, it has been run in collaboration with the TYA (Swedish Vocational Training and Working Environment Council), the Swedish haulage association and the Swedish haulage association magazine.
More than 200 women had applied to participate. Out of the 100 participants, around 70 per cent were young girls who are not yet fully established in the industry, while 30 per cent were already working in the industry.
“Ladies Day is created to give the participants a more in-depth knowledge and understanding of different aspects of the industry, to inspire them and give them an opportunity to network,” Volvo Trucks explains.