Photo: Volkswagen
Volkswagen’s next SUV, a three-row crossover bigger than the Touareg, will be sold under two names.
The latest rumors claim that one of the names might be “Teramont.” The second name is expected to come from the North American division of the German company, whose CEO stated that it might not follow company tradition and use a name that does not start with the letter “T.”
According to The Truth About Cars, Volkswagen filed a trademark for the name “Teramont” last December, and it was registered internationally on June 2, 2016. Because the filing was made before Volkswagen created the newly formed North American Regional division, the moniker could be used for the international version of the SUV.
We must note that Hinrich Woebcken, the CEO of Volkswagen’s North American Regional Division, stated that the name they want to choose would be “easier to pronounce,” as well as “bullish,” and “American-style.”
Since “Teramont” does not sound extremely American to us, the nameplate could be used internationally. The latter argument could stand, because Volkswagen does name all of its SUVs starting with the letter “T.”
No matter what moniker will be used for the new seven-seat SUV from Volkswagen, it will be manufactured in Tennessee, at the Chattanooga facility. The German automaker has not announced plans to produce its new SUV in other factories.
Volkswagen’s North American division plans to focus more on crossovers and SUVs in the future, as the automaker hopes to veer away from the damage caused by the Dieselgate scandal.
All-wheel-drive variants will also be of focus to Volkswagen, as the carmaker’s representatives have previously explained. Since SUVs will be more important than ever for VW, choosing the right name for the next model could prove vital for its market success.
The two name strategy is a risky decision from some points of view, as commercials and any promotional material related to the vehicle would have to be done from multiple angles.
While opening new doors with two names for the same car, Volkswagen might have to spend more money to advertise them.
According to The Truth About Cars, Volkswagen filed a trademark for the name “Teramont” last December, and it was registered internationally on June 2, 2016. Because the filing was made before Volkswagen created the newly formed North American Regional division, the moniker could be used for the international version of the SUV.
We must note that Hinrich Woebcken, the CEO of Volkswagen’s North American Regional Division, stated that the name they want to choose would be “easier to pronounce,” as well as “bullish,” and “American-style.”
Since “Teramont” does not sound extremely American to us, the nameplate could be used internationally. The latter argument could stand, because Volkswagen does name all of its SUVs starting with the letter “T.”
No matter what moniker will be used for the new seven-seat SUV from Volkswagen, it will be manufactured in Tennessee, at the Chattanooga facility. The German automaker has not announced plans to produce its new SUV in other factories.
Volkswagen’s North American division plans to focus more on crossovers and SUVs in the future, as the automaker hopes to veer away from the damage caused by the Dieselgate scandal.
All-wheel-drive variants will also be of focus to Volkswagen, as the carmaker’s representatives have previously explained. Since SUVs will be more important than ever for VW, choosing the right name for the next model could prove vital for its market success.
The two name strategy is a risky decision from some points of view, as commercials and any promotional material related to the vehicle would have to be done from multiple angles.
While opening new doors with two names for the same car, Volkswagen might have to spend more money to advertise them.
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