Volkswagen Starts Child Safety Campaign
"Our customers’ opinions are important. Especially with regard to our children's safety," stated Tatjana Wiedemann, head of Marketing at Volkswagen Accessories, explaining the motivation for the campaign. "Naturally we are also open to suggestions for improvement because our incentive is always to make a good thing even better."
Volkswagen Accessories revealed that the first 500 participants in the child safety seat test each receive a "Tim Traffic" children’s package worth around €50 containing a wolf cuddly toy, neck support and a travel bag.
The "Safety is child's play" campaign focuses on the young Laura, Max and Lenny who approach safety from a child’s perspective. On the campaign’s micro site, children can digitally color in a child safety seat with their very own color designs using a variety of color combinations.
An expert jury then selects the most attractive child safety seat from the creative entries. This seat will then be manufactured exclusively for the designer as the winning prize. This unique seat will be presented during an event at the Autostadt in Wolfsburg.
The "Bobsy G 0-1 ISOFIX" received top marks in the crash test "Small Family Car" of the Euro NCAP (European New Car Assessment Programme). Among the most praised features of the infant seat, we can note the best possible protection in case of an accident and easy handling.