Volkswagen R Announces Asian Ambitions
The five races of the season will be divided between China (three races) and Malaysia (tow races). At all five events, the R division will try to make itself as visible as possible, by staging various displays, including a vehicle exhibition showcasing the road models of Volkswagen R.
According to Ulrich Riestenpatt, the man in charge with running the R division, the start of the collaboration with the Chinese version of the Scirocco Cup will allow the German company's R models access onto a booming market.
“For Volkswagen R the Scirocco R-Cup in China is a very good platform for supporting our own internationalisation strategy. We will soon also have a presence in the key Chinese market with our successful Golf R and Scirocco R models,” said the executive on Monday, when the announcement of the involvement in the Cup was made.
“In addition, we will be progressively expanding our programme of R-Line equipment packs.”
The exact details of the R entry on the local market has not yet been made, but as with any other high-performance brand, VW's R will be targeted at a very specific audience.