U.S. Porsche Sales Down 6 Percent In April
The German automaker sold 1,747 units in April, down 6 percent compared to the same month last year, when 1,853 Porsches were delivered.
Despite this decline, Porsche’s latest model, the four-door Panamera, recorded its best-ever monthly sales. 678 Panameras were sold in April, accounting for almost 40 percent of the brand’s total sales. To date, Porsche has sold 3,410 Panamera models in the U.S. since it went on sale in October 2009.
The second best-selling Porsche model in the U.S. was the 911, with 389 units sold, despite the large decrease from last April's 665 units. The Boxster/Cayman range, with 354 units, sold better than in April 2009, when 302 cars were delivered. The Cayenne range recorded sales of 326 units.
Porsche explained the slight decrease in sales by the sell-off of its 2010 Cayenne models earlier this year in preparation for the all-new, 2011 Cayenne. The new 2011 Cayenne S and Turbo models will go on sale in July, while the base Cayenne model and the Cayenne S Hybrid will be available this fall.
Even if April sales declined, Porsche’s year-to-date sales are still ahead of last year. The overall year-to-date sales in 2010 are 6,969 compared to the same period last year when sales were 6,778, accounting for an increase of 3 percent.
Porsche's Approved Certified Pre-Owned vehicle sales also recorded an increase in April, with 713 units being sold, compared to 615 for the same month last year.