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U.S. Automotive Leasing Market Starting to Rebound

The U.S. automotive leasing segment has been struggling to survive the global financial crisis - now it seems that the market is starting to rebound, as a recent industry report shows that the leasing's market penetration is expected to increase by 18 to 25 percent during the current year, with some segments due to register a surge of up to 40 percent.

A part of the U.S. automakers decided that it was best to pause the leasing business for a while in the fall of 2008 - these companies came with complex and strong comeback offers last year, a strategy that allowed them to register increasing financing volumes.

"These same lessors moved back into leasing in late 2009 and are now offering more incentives and subsidized residuals ultimately making leases more attractive for consumers," said leasing expert Richard Joseph of the Joseph Auto Group and president of Swapalease.com lease transfer service, the company that released the study.

The report, based on data gathered form Swaplease’s website, indicates that customers’s interest for the leasing market has grown - the leasing-related web searches have seen a three-fold increase as compared to the same period of last year. According to the study, the increase has been registered by all the brands present on the U.S. automotive market.

This rising trend registered by the U.S. leasing market will offer advantages to both carmakers, who will see their business growing and will enhance the inventory management system and customers, who will be able to access vehicles which would otherwise be out of their financial reach.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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