Unbelievable Car Offer: Two-for-One!
Obviously, such an astonishing offer not only increased its sales but also boosted the web traffic, causing the web server to crash in the first day of campaign. Sure, an unreliable server combined with glitchy software is likely to be the main cause of the outage, but such a large number of visitors using most computer resources could crash even the most stable servers.
"It was amazing. We had been trying to sell those cars online at half price for nearly a month and they were selling, but it was nothing special. But when we made the deal two-for-one, we got 22,000 customers. It's the power of marketing, I suppose. The very first call I had was from a father who was going to buy the two cars, have one himself and give the other to his son,” Simon Epson, the managing director, told The Guardian.
Car sales in the United Kingdom were down 23 percent in October which is reportedly the biggest fall in 17 years, the same source added. Moreover, the majority of car manufacturers exporting cars to UK also announced major price cuts, with BMW models cheaper by more than 17,000 pounds at some dealerships!