Toyota's Prius Is the Top Badge in California
After a decade of success, putting a Prius badge on a car translates into instate success. The family of models that are sold today under the Prius name were the most popular vehicles in California during the 2012 calendar year.
In total, 61,893 Prius, Prius v, Prius Plug-in and Prius c models were delivered to customers in California last year. According to Toyota themselves, this makes the Prius the No. 1 vehicle badge sold in the state.
“Consumers are drawn to the Prius vehicles because of the brand’s focus on efficiency,” said Bill Fay, group vice president and general manager of Toyota Motor Sales, Inc. “All four distinct Prius models offer outstanding fuel economy.”
Of course, you can't boast about something without picking on the competition. Here's Toyota's attempt: "Recently, editors of Cleanmpg.com tested the Ford C-MAX and the Prius v on a 365-mile-highway route at a steady cruise-control moderated speed. In this evaluation, the Prius v averaged 40.8 mpg and actually bested its EPA highway rating by 1.9 percent. On the same roads and using the same testing criteria, Cleanmpg.com editors stated that the Ford C-MAX averaged 35.5 mpg, which is short of its stated EPA rating by 24.4 percent."
comments written so far
Yankee Ford Customer
South Portland, Maine