Toyota Reports 40% Increase in Sales
“The auto industry continued to outperform the general economy in August,” said Bill Fay, Toyota group vice president and general manager. “The driving force behind our growth continues to be strong consumer response to the new models we’ve launched over the past twelve months and the added value those vehicles represent.”
Meanwhile, demand for Lexus models in the US grew 28.9 percent from August 2011 to 24,237 vehicles. Also noteworthy is the fact that demand for hybrids more than double, to 28,960 units.
“Bolstered by our ‘Golden Opportunity’ sales event, virtually every Lexus model enjoyed a significant sales increase in August,” said Tim Morrison, Lexus vice president of sales and dealer development. “With a strong Labor Day weekend, and our newly launched products leading the way, the momentum continues into September.”