Toyota Regains Number One Carmaker Status in 2012
Toyota beat General Motors and the VW Goup at the sales game last year, managing to go past the issues caused by its massive recall campaigns and natural disasters. Toyota managed to sell a total of 9.75 million vehicles worldwide last year. The figure, which includes results posted by the Daihatsu and Hino Motors brands, can be translated into a 23-percent increase.
The Japanese market saw the company sell 2.41 million vehicles, a massive boost of 35 percent. The sales surge was backed by a mix between tax exemptions for green vehicles and Toyota’s upgraded hybrid range.
In the US, combined sales of Toyota, Lexus and Scion reached 2.08 million units, an increase of 27 percent. The carmaker boosted its market share from 12.9 to 14.4 percent, getting closer to GM’s 17.9 percent share.
Toyota managed to offer 837,969 vehicles in Europe last year, increasing its sales by 2 percent, with the trend being driven by the larger demand for hybrids.
The automotive producer was planning to take Chinese sales past the one million mark in 2012, but the plan failed, with the company registering its first decrease in the country since 2002. A political conflict involving a group of islands in the East China Sea saw the consumers rejecting Japanese models.
For 2013, Toyota aims to push its annual sales to 9.91 million units, betting on the increasing demand in the US, as well as on the descending trend of the Yen.