Toyota Camry Facing Stiffest Competition Ever

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Toyota did reinvent the Carmy to a significant extent when it came up with the new generation last year, but it had to do so while fighting off the yen. And now is the worst time for the Big T to sell a less than perfect car, because America’s best seller faces a record number of competitors according to Bloomberg.

Ford has brought out its big gun, a new Fusion that is also going to be sold in Europe, so development costs were more streamlined than with the first generation. Meanwhile, Honda is getting ready to launch a new Accord and is moving forward with PHEV and CVT transmission tech that is more efficient.

Nissan has a new Altima coming for the budget-minded, and Kia is increasing output of the Optima sedan due to high demand.

“We haven’t seen anything like this since back in the ‘90s, when Ford made a push with the Taurus,” said Jim Lentz, president of Toyota’s U.S. sales arm.

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filed under: Ford Fusion Nissan Altema Kia Optima 2012 Toyota Camry

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On 13 January 2012 at 03:27 UTC, Pepet said:

One thing that is good with toyota is that it is cheap and it is cheap to maintain. Add to that the inherent efficiency and reliability of all Japan cars.... and despite its sucking appearance, anemic performance, and toyota badge.... Camry, like all the rest of Japan cars will sell like hotcakes to mankind.

On 29 October 2012 at 03:04 UTC, Raghav Taanusiya said:

I will take another Toyota after this one.

They all make good cars but only Toyota has proven to be the most reliable in my experience.

VW spare parts are terribly expensive!!