Toyota Boosting Prius C Production to Meet US Demand
The cheapest hybrid model in the US was launched onto the market last week, and is already attracting a lot of attention thanks to its low sticker price. However, all the cars have to come from Toyota’s Japan factory, since there haven’t been any North American facilities established for this subcompact model yet.
According to Automotive News, Toyota’s Itawe plant's president Tetsuo Hattori has decided the only thing to do right now is to boost production, though it’s not known by how much.
“The extra capacity we gain from the transfer will be put towards the Prius C or Aqua”, said Hattori. “We produce other models, too, and we are looking at ways of satisfying the demand for all our customers.”
It’s pretty obvious to us that it’s now more a question of saving face than keeping out with demand. If the Prius C is supposed to arrive in your corner of the world later this year, we’d suggest to expect delays.