The Japanese automaker only sells the five-door minivan in their home country, Tanzania and Kenya, but that doesn’t mean it’s not worthy of special marketing. Some may say it never reached European grounds because motorists may mistake it with the Renault Twingo, but we say it’s an impressive piece of machinery. The adorable Beagle in this new ad apparently knows that too.
This vehicle is one of those that looks small on the outside but somehow gets big on the inside. Believe it or not, the Sienta is a three-row, seven-seater compact MPV based on the popular Vitz subcompact. It’s meant to be a family fun vehicle, which, in this ad, is precisely what’s missing. In a couple of words, we’re looking at a faithful dog who loves his family, even after the youngest member leaves home to pursue his career and the father is left behind.
The eldest remains home, quite saddened, always recalling the house and his life back when it was filled with joy. Back then, he’d go on road trips with the family’s Toyota Sienta, of course, but now he’s all alone; there’s no more point to hit the road. That’s not the case in what is the cute Beagle concerned, who spends most of the advertorial hinting at his fishing trips with the owner.
The dog may not be able to say it out loud, but he does send all the messages possible. The Toyota owner is simply not going to give in, apparently. However, everything changes when man’s best friend shows him a painting of the two on a fishing trip. It’s good enough to make the bell ring, and the owner hits the road once again. Sure, it could have been any other car, but it’s the Toyota Sienta you see the two riding in at the end of the video.
Will it make buyers get the recently-debuted second generation Sienta? Maybe they’ll end up thinking of the cute dog each time they see the car on the street. Or perhaps the new sporty exterior design inspired by the shape of a trekking shoe will convince them. Whatever the case may be, it still is a great ad.
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