Tim Allen Becomes the Voice of Chevrolet

Hollywood comedy actor Tim Allen has been chosen by GM to become the on-screen voice for the brand, with his first gig being the ads for the 2011 Chevrolet Cruze, which will be aired for the first time on Tuesday, September 7.

Although we're sure this was not the reason why Allen of all people was selected to impersonate the Cruze, GM let us know in their press release that the star is the owner of an impressive garagem, which includes a 1996 Chevrolet LT5 Impala SS and a 2000 Cadillac DeVille DTS, designed by himself. He is also a native from the Detroit area, the home of the American manufacturer.

“Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers,” said Joel Ewanick, vice president, US marketing, GM. “His passion for all things cars makes him the perfect match for the Chevrolet brand.”

The Cruze launches in the US this week, after it has already become available in several parts of the world. The car proved to be quite a success, as it built on its reliability and conservative looks, selling some 270,000 units since its introduction in spring 2009.

For the local market, the model will be offered from $16,995 for the LS model (10 airbags, StabiliTrak electronic stability control with rollover sensing, traction control and anti-lock brakes) and from $18,895 for the Eco version.

The top of the line LTZ starts at $22,695 and comes with leather seating surfaces, cruise control, Bluetooth phone connectivity, USB port with audio interface, ultrasonic rear-parking assist, and 18-inch alloy wheels.