The World Is Ending, Buy a MINI
Since the world is coming to an end on December 21st, 2012, MINI USA says you should buy a 2013 model year car, since there will definitely not be a 2014 one. They’re actually half right, since next year, the third-gen model is coming.
Yes, the it’s already the 22nd in some places of the world, so no rogue planet is going to collide with the earth, and no, you shouldn’t buy a MINI just in case. But at least these folks have shown they’ve got the right kind of marketing ideas!
“Initiatives like these allow MINI to engage the community with something topical, such as declaration of the end of the world, and use it as an opportunity to add a smile to people’s face,” stated Lee Nadler, MINI USA Marketing Communications Manager. “MINI is an instigator of optimism, a brand that zigs when others zag, and this year we’re taking a different position in the industry’s usual end-of-year promotions.”
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